study of colour and trend forecasting for the fashion industry
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study of colour and trend forecasting for the fashion industry by Katherine L. Barker

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Published by UMIST in Manchester .
Written in English

Book details:

Edition Notes

StatementKatherine L. Barker.
ID Numbers
Open LibraryOL17506932M

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The answer lies in work of the huge color forecasting industry. In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works before moving on to look at the skills a colour forecaster employs to draw a color palette together, often 18 to 24 months in advance of the selling season/5(3).   The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend. In a fast-moving global industry how does anyone know what the next trend will be? To answer this question, fashion professionals engage in a systematic, analytical process to predict and understand changes in society and consumer behavior. Forecasting companies and developers collect information related to culture, the economy, politics, and technology that may influence future trends. Examining the sources of creative inspiration in clothing design, Mete () placed particular emphasis on fashion research and forecasting, noting that ‘Colour is usually the starting point of each season and often acts as a springboard for materials/fabric direction and trend research’ (Mete, p. ). From the early s the fashion industry followed the traditional designer.

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